Personalization
The mail piece can be personalized with variable data including the student’s name and images that reflect the student’s own gender and ethnicity. Personalizing direct mail has been shown to increase response rates. Photos that reflect the student’s gender and ethnicity create a sense of trust.
Personalized Student Website (PURL)
Each piece of mail contains a Personalized Student Website (PURL) for the student where they can request specific information.
Reply Card
Reply cards are included for students who do not prefer to use the Internet.