Intelligent Mail® Barcode
Using an Intelligent Mail® barcode Weatherall is able to tell you the date the introductory mail piece is delivered to an address.
Timing
Experience has shown that receiving an e-mail the day after receiving the printed piece has a dramatic impact on response rate.
Content
The e-mail should include a personal note and an electronic copy of the personalized introductory mail piece with a link to the student website (PURL).